Skye MacBroom – Writing | Marketing Strategy

Skye MacBroomSkye has a passion for journalistic writing, whether it is crafting the perfect pitch, writing scripts or penning full-length feature articles. She can happily get lost within the pages of a project she’s working on, sometimes unaware of time and space around her. Yup – she’s “one of those” writers who truly loves her job. She spends her days writing biographies, company histories and website content. Skye is also a ghost writer and editor for clients and prides herself in reflecting the voice and tone of the brands that she works with.

Skye follows The Associated Press style, a clear, concise journalistic form of writing that is used among all major media. She also enjoys writing for news outlets and magazines, covering issues such as lifestyle, health, home, food and current events.

Skye creates the overall branding and marketing strategies for clients and manages the campaigns from beginning to end. Utilizing her background as a publicist, she blends various promotional tactics such as traditional communication programs, eMarketing concepts, social media and grassroots efforts.

Before SkyeLine Studio
Prior to founding SkyeLine Studio, Skye worked and consulted for some of the top marketing and PR agencies in Connecticut. In 2003 Skye landed a position at Martha Stewart Living OmniMedia as a personal fashion stylist for Martha Stewart; but Martha’s legal problems resulted in canceled shows. It was meant to be. Skye turned her freelance work as an independent publicist into a full-time marketing company. She decided to pursue the entrepreneurial itch that runs in her family and SkyeLine Studio, LLC was born.

Skye studied journalism, marketing and business, and founded the public relations plan of study at the University of Connecticut in 2000. In fact, she was the first student to graduate from the university with a degree in public relations. Skye also received a second bachelor’s degree in communications.

Outside of the 9-5
Skye lives in her hometown of Wolcott, Connecticut, a quaint and quiet town “where everyone knows your name.” But when she needs inspiration for her writing, Skye heads to the beach – there’s something magical about the salty air and crashing waves. When she was young, Skye wanted to be a, “Beacher,” when she grew up, which was defined as, “Someone who goes to the beach.” Sounds like a pretty sweet gig.

Chatham, Massachusetts is where her heart is, so if you’re looking for a great coastal getaway for the weekend, you’ll love the lighthouses, bustling Main Street and vibrant hydrangeas.

Skye loves: gardening, home improvement projects, yoga, skiing, U2, the color blue (obviously) and Bob Marley. She’s also a dedicated pescatarian – which means that she is a vegetarian (no meat or poultry for ethical reasons) but still enjoys seafood and an abundance of fresh fruits and vegetables.

Challenge Skye to a game of Scramble with Friends, her username is: Skye Elissa.