Autumn 2006 Newsletter

The Truth Behind Vitamin Waters:
What’s All the Hype?

Should you trade up your plain old tap water for the new brands of vitamin power waters that are hitting the market? Let’s not dilute the facts. Experts say that while the pretty packaging is alluring, vitamin water costs twice as much as regular water, and doesn’t offer any magical cures. These fitness water brands claim that their infused concoctions deliver oxygen directly to the muscles, increasing energy and performance levels. But according to a recent study published by the International Journal of Sports Medicine, these vitamin waters don’t actually provide an extra boost of energy or endurance. While they do deliver some nutrients, they do not contain significant amounts, and even worse – fitness waters often contain extra sugar and calories, sometimes even comparable to a can of soda.

So what does work? Drinking the recommended eight glasses of water a day coupled with regular exercise can increase the clarity and tone of your skin by flushing out harmful toxins from your body, increasing blood flow, and hydrating the skin from the inside out – preventing a dull flaky complexion and encouraging glowing healthy skin. Don’t break the bank. Instead, drink a tall glass of cold ice water with a slice of fresh lemon, lime or cucumber to make it feel luxurious. You’ll save a few dollars that can buy you a good quality daily multivitamin. Look for brands that contain high levels of Vitamin A, B6, B12, C, D, E, K, Calcium, Folate, Zinc, Potassium, Omega III, and Coenzyme Q10 for proper absorption levels.