Dear !*FIRSTNAME*!,

Attention cheese and chocolate lovers:  If you didn’t get that shiny new fondue pot that you were hoping for during the holidays, you can still delight your valentine with chocolate covered strawberries or hot cheesy bread on a cold winter night.

Swissrose International has extended their traditional cheese and chocolate fondue lines with new individual packages for convenient, mess-free, microwavable snacks – a great alternative for anyone who wants to get into the fondue craze without owning a fondue pot.  Now fondue fans can enjoy gourmet entertaining in a matter of minutes with either the mini 5 oz. microwave cups or the traditional 14 oz. packages (can be prepared on stove top, microwave or fondue pots.)  Fondue is the fastest growing cheese category.  It's market share among specialty cheese has grown 26% in the last year alone.

Check out the press release below; and if you’d like more information on Swissrose, their new fondue line, general statistics on cheese, or a sample, please feel free to send me an email or contact me at the phone number below and I’d be happy to help you.

Thanks and have a great day,

JIM

P.S.  What’s better than cheese and chocolate?  Chocolate fondue MADE from cheese!  The Swissrose chocolate fondue line is made from real imported Swiss Cheese… what a combo!
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Media Contact:
James H. DeMicco
Skye Communication, LLC
www.skyeline.com
Phone: 203-735-5931
Fax: 203-735-5200
 

FONDUE FACTS


Fondue is the fastest growing cheese category.  It's market share among specialty cheese has grown 26% in the last year alone.

Source: Perishables Group FreshFacts® Powered by ACNielsen (October 28, 2006)
 

FOOD & WINE PAIRINGS




There are few culinary matches as perfect as wine and cheese. Enjoying them together provides an even richer appreciation of the special qualities of each.
  The Wine & Food Pairings below were prepared exclusively for Swiss Rose.

 Wine Suggestions For Swissrose Cheese Fondue

Young, fruity red wines such as
Zinfandel, Syrah, Grenache and Barbera; Cru Beaujolais and red Burgundies.
 

CHEESE LOVERS' SPINACH ARTICHOKE FONDUE


This is a super quick and fun appetizer idea that only takes 15 minutes to prepare start to finish.  In a medium sized pan on the stove top, combine a 14 ounce package of Swissrose cheese fondue with 1 package of chopped spinach (defrosted), 1 package of artichoke hearts (defrosted and chopped), 1 cup of chopped basil leaves with 1/2 cup olive oil, (may substitute prepared pesto sauce), 3 cloves of pressed garlic, and salt and cracked pepper to taste.  Cheese lovers can also add some extra zing by melting in additional shredded cheeses such as 1/2 cup of Romano, 1 cup of Fontina, and 1 cup of Swiss cheese.  When in doubt, add more cheese please!  Heat the mixture on medium to high heat, stirring frequently until the veggie cheese dip begins to bubble up to a low boil.  Lower the heat and continue to simmer, stirring frequently.  Serve warm with crusty French bread, celery, pretzel sticks and nacho corn chips.  Yum-o! 
 


 

FONDUE POTS


There are many different styles, sizes, colors, price points and manufacturers for fondue pots this season.  Choices range from stainless steel pots, stoneware pots with steel stands, ceramic fondue pots that are stovetop safe, electric fondue pots that heat up quickly and are easy to clean, and colorful mini pots that are warmed with small tea lights.  Prices can vary depending on the construction and the heating element.  Consumers can purchase a simple tea light pot for $15, an electric fondue pot for $50, or a top of the line $250 copper pot with adjustable chromed burners.  No matter what pot you choose, there is a style for everyone - and there's always the mini snack size microwavable cups for a party of one!
 

Swissrose International Extends New Fondue Line

In Just Two Minutes You Can Take Part In
The International Food Craze

Moonachie, NJ - Swissrose International is proud to announce an exciting new extension to their traditional imported cheese and chocolate Fondue lines this year at the Fancy Food Show in San Francisco.  The warm, communal cheese dish that first became popular in the 1970’s has grown into an international food craze. 

“Fondue is back!  It’s a fun, social food that everyone enjoys.  It fits right in with the current trends of American entertaining,” says Debbie Seife, Director of Marketing for at Swissrose.  “Swissrose has always offered traditional stove top and pot fondues, but our new mini cups are especially great because they’re so convenient.  It’s a mess-free, quick, easy alternative that you can just pop in the microwave for a fast gourmet snack.”

Swissrose offers a variety of imported cheese and chocolate fondues that are available in convenient and attractive mini display cases, making merchandising a snap for retailers and guaranteeing year-round sales and lower handling costs.  All Swissrose fondues are imported from Switzerland and are available in ready-to-prepare mini 5 oz. microwavable snack cups or in the traditional 14 oz. fondue packets.

Swissrose will be promoting and sampling their cheese and chocolate fondue at The National Association for Specialty Food Trade’s (NASFT) Fancy Food Show (booth 2521) at the Moscone Center in San Francisco on January 21-23.  “We’re so excited to extend this delicious and convenient fondue line,” says Seife.  “And there’s no better place to do it than the Fancy Food Show.”

Fondue refers to several French Swiss communal dishes shared at the table in an earthenware pot (caquelon) over a small burner (rechaud).  The term fondue comes from the French “fondre” (to melt), referring to the fact that the contents of the pot are kept in a liquid state so that diners can use forks to dip into the sauce.  Given that fondue is a “communal” meal, there are a few basic etiquette rules to follow.  To eat cheese fondue, spear a piece of bread using a fondue fork and dip it into the pot.  Twirl the bread cube gently in the cheese to coat it.  You'll want to let the bread drip a bit before you put it in your mouth.  This will allow the excess to drip back in the pot and also allow time for cooling. When you put the bread in your mouth try not to touch the fork with your lips or tongue because the fork does go back in the pot.   The "no double-dipping" rule applies here as well, once a taste has been taken of a dipped morsel it should not be returned to the pot. If the bread or fruit is lost in fondue, it is tradition for that person to buy a round of drinks!

Fondue consists of at least two varieties of cheeses that are melted with wine and a bit of flour and dates back to the 18th century when both cheese and wine were important industries in Switzerland.  Each component of a traditional Swiss fondue plays an important role.  Most recipes we see for "traditional" Swiss style fondue are a combination of two cheeses, Gruyere and Emmenthaler.  These two cheeses are combined in fondue recipes because of their complimentary and intricate characteristics and flavors. The cheeses are most commonly melted in a dry white wine which helps to keep the cheese from the direct heat as it melts, as well as adding flavor.

The Swissrose Cheese Fondue line is perfect for dipping all kinds of hearty breads, as well as crackers and vegetables.  The Swissrose Chocolate Fondue line, a sweet combination of Swiss cheese and chocolate, may be served with fresh berries, bananas, kiwi, angel food cake, pretzel sticks, melons and grapes.

To order Swissrose fondue, please visit your local supermarket or gourmet cheese shop.  Otherwise, these fondues are available at  www.idealcheese.com.  For more information please visit www.swissrose.com.
 

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